What is more important, product or packaging? In Bubó we do not differentiate between them: we want the package to be of equal or same quality as the product it contains. The first impression, for those who receive a gift or detail, is essential. For this reason it is very important that the first impact is always excellent.
Ernest Ameller Masuet, artistic director of Bubó, has talked to TecnoPack magazine about design and packaging importance, the creation process, the origins,… An interesting look at a factor that it is often not given importance but that is, without a doubt, essential: the packaging.
In the attached link the direct access to the complete interview in which we introduce you a little more to Bubó’s universe.